Description

USA, Maine, Adventure Travel Trade Association

Russell Walters
President
Northern Outdoors

Born in the U.K. Russell has been involved in the outdoor industry in Maine since the early 1980′s. A registered Maine Guide, he has experience on the east and west coasts of the U.S. including a four year term as General Manager for O.A.R.S. in Angels Camp, California. Russell returned to Maine in 2000 to become president of Northern Outdoors, a four-season Adventure Resort located in The Forks.

In addition to his role for Northern Outdoors, Russell is the Regional Director, North America for the Adventure Travel Trade Association. His work for the ATTA takes him the length and breadth of the U.S. and abroad, working with destinations, tour operators, guides and travel advisors to promote the economic, social and conservation benefits of adventure based travel through the ATTA’s network of trade events, educational programs and consumer facing initiatives including www.Adventure.travel

https://www.northernoutdoors.com/

Summary

Russell Walters, President of Northern Outdoors, shares his journey in the adventure travel industry and the growth of his company. He discusses the expansion of activities and accommodations, the transition from kayak instructing to photography and guiding, and the importance of soft skills in guides. Russell also talks about the changes in the adventure travel industry over the years, including the shift towards comfort and the impact of technology. He highlights the value of the Adventure Travel Trade Association (ATTA) in fostering collaboration and sharing experiences among industry professionals. The conversation explores the value of the ATTA community, recurring themes in ATTA conversations, the importance of networking and learning, the challenges of being an entrepreneur in the tourism industry, the biggest challenges for the future, and encouraging exploration and responsible travel.

Takeaways

• The adventure travel industry has seen a shift towards comfort and a broader demographic of travelers, including families and older individuals.
• Soft skills and personality are crucial for guides, as they contribute to the overall guest experience and teamwork.
• The Adventure Travel Trade Association (ATTA) provides a platform for collaboration and knowledge sharing among adventure travel professionals.
• Balancing comfort and disconnecting from technology can enhance the guest experience and promote meaningful connections with nature and others.
• The adventure travel industry is constantly evolving, and staying curious and adaptable is key to success. The ATTA community provides valuable resources and networking opportunities for those looking to grow or streamline their business.
• Recurring themes in ATTA conversations include sustainability and e-bikes.
• Networking and learning within the ATTA community can help entrepreneurs in the tourism industry overcome feelings of isolation.
• The biggest challenges for the future include staffing and the impacts of climate change.
• Travelers are encouraged to explore unexplored destinations with professional outfits and good equipment.

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