Description

Siham Lahmine

Owner & Cultural Curator, Morocco's First Local >> Woman-Owned Culinary & Luxury Heritage Tours

Morocco Travel Organizer

https://adventuretravelmarketing.com/guest/siham-lahmine

Siham Lahmine is the mastermind behind Morocco Travel Organizer. Recognized for her talents in luxury bespoke travel experiences, she creates fully immersive tours showcasing Morocco’s highlights, cultural richness, and culinary delights. As a local expert, she leaves no stone unturned when it comes to exploring the country’s uniqueness.

Siham Lamine is a leading Moroccan cuisine expert with over 10 years of experience leading culinary adventures across Morocco and Fes. She has a deep knowledge and understanding of the country’s culinary heritage and traditions, allowing you to experience them through her in-depth and immersive tours. Additionally, Ms. Lahmine brings travelers on a historic food journey across the Medina’s souks. Finally, she has hosted renowned Chef Ainsley Harriot known for his BBC cooking game shows Can’t Cook, Won’t Cook, and Ready, Steady, Cook among other famous names.

summary

In this episode, Jason Elkins speaks with Siham Lahmine, a cultural curator and owner of Morocco Travel Organizer. They discuss the unique challenges faced by women in the Moroccan tourism industry, the cultural significance of food in Moroccan society, and Siham's personal journey from a passion for food to establishing her own culinary tourism business. The conversation delves into the importance of community, family influence, and the stories behind Moroccan cuisine, as well as the realities of working in tourism and advice for aspiring professionals.

takeaways

• Siham is the owner of Morocco Travel Organizer, focusing on culinary and luxury heritage tours.
• Women in Morocco face unique challenges in the tourism industry, often dominated by men.
• Culinary experiences are a way to share Moroccan culture and heritage.
• Food is a central part of Moroccan identity and community bonding.
• Siham's passion for food was influenced by her family, especially her mother and grandmother.
• Travelers appreciate learning about food stories and cultural rituals during tours.
• Traditional Moroccan dishes require time and effort to prepare, reflecting love and care.
• Siham emphasizes the importance of personality over formal tourism education in the industry.
• The role of women in tourism is evolving, but cultural expectations still pose challenges.
• Siham encourages aspiring tourism professionals to experience the industry before committing to it.

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