Third-party fitness aggregators like ClassPass, Urban Sports, and Wellhub were originally presented as discovery tools that could help independent studios grow.
And in many ways, they did.
But over time, something shifted.
In this episode of The Pilates Exchange, Hannah takes a deeper look at how these platforms are no longer simply helping clients find studios — they are increasingly shaping pricing expectations, consumer behavior, studio sustainability, and the overall culture of boutique fitness.
This conversation explores:
This is not a black-and-white conversation, nor is it an attack on technology or accessibility.
It is a thoughtful discussion about sustainability, relationship building, and what kind of industry we are creating long term.
Because boutique fitness was built on relationships — not transactions.
Season Sponsor:
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