In this episode, Cassandra Duffill shares 10 ways to generate new leads for your business. She emphasizes the importance of lead generation for revenue growth and highlights the need for planning and strategy. The chapters cover various methods, including utilizing social media, guesting on podcasts and in groups, creating new lead magnets, leveraging PR and awards, attending networking events, participating in seminars and expos, providing free value, utilizing referrals, optimizing Google My Business, and running competitions.
Takeaways
Chapters
00:00 Introduction: The Importance of Lead Generation
02:17 Chapter 1: Utilizing Social Media
04:13 Chapter 2: Guesting on Podcasts and in Groups
05:13 Chapter 3: Creating New Lead Magnets
06:08 Chapter 4: Leveraging PR and Awards
08:00 Chapter 5: Networking Events
09:58 Chapter 6: Seminars, Expos, and Events
10:56 Chapter 7: Providing Free Value
11:53 Chapter 8: Referrals
14:26 Chapter 9: Google My Business
15:47 Chapter 10: Running a Competition
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