Description

In this episode, Cassandra Duffill shares 10 ways to generate new leads for your business. She emphasizes the importance of lead generation for revenue growth and highlights the need for planning and strategy. The chapters cover various methods, including utilizing social media, guesting on podcasts and in groups, creating new lead magnets, leveraging PR and awards, attending networking events, participating in seminars and expos, providing free value, utilizing referrals, optimizing Google My Business, and running competitions.

Takeaways

• Lead generation is crucial for revenue growth in business.
• Planning and strategy are essential for effective lead generation.
• Utilize social media, guesting, lead magnets, PR and awards, networking events, seminars and expos, providing free value, referrals, Google My Business, and competitions to generate new leads.
• Engage in face-to-face interactions and utilize online platforms to reach potential clients.

Chapters
00:00 Introduction: The Importance of Lead Generation

02:17 Chapter 1: Utilizing Social Media

04:13 Chapter 2: Guesting on Podcasts and in Groups

05:13 Chapter 3: Creating New Lead Magnets

06:08 Chapter 4: Leveraging PR and Awards

08:00 Chapter 5: Networking Events

09:58 Chapter 6: Seminars, Expos, and Events

10:56 Chapter 7: Providing Free Value

11:53 Chapter 8: Referrals

14:26 Chapter 9: Google My Business

15:47 Chapter 10: Running a Competition

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