Description

In this episode, Jaime Perujo, Analytics Lead & Measurement Specialist at Google and Eric Perrin, Head of Data & Analytics, US at Making Science discuss the transition from Universal Analytics to GA4. Tune in to learn:

• About the main advantages of the new GA4 platform
• Insights about agency/partner sentiment about the product
• What the US has gleaned from Europe about privacy rules
• Essential budget allocation tips for Marketing Directors

... And so much more!