In this episode of Quilting on the Side, Andi and Tori McElwain delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that businesses are visible across various platforms such as Facebook, Instagram, and YouTube. Tori emphasizes that while AI search is becoming more prevalent, the foundational principles of SEO remain crucial for improving online visibility and engagement.
The discussion also covers practical tips for optimizing social media presence, including the significance of business accounts on platforms like Facebook and Instagram, and the necessity of including keywords in titles, descriptions, and even image alt texts. Tori encourages listeners to conduct self-audits of their online content to identify missed opportunities for keyword integration. The episode wraps up with actionable advice on how to research trending keywords and the importance of maintaining a consistent online presence to enhance search rankings.
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Chapters
00:00 Introduction to SEO in Quilting
00:48 Understanding AI Search and Its Impact
02:20 Best Practices for Keyword Usage
04:43 Platforms to Focus On for SEO
09:44 The Role of Social Media in SEO
14:49 Engagement vs. Hashtags in Social Media
19:54 Practical Tips for Keyword Optimization
24:38 Real-World Examples of SEO Mistakes
29:23 Tools and Resources for Keyword Research
34:40 Final Thoughts on SEO for Quilters
Mentioned inthe Podcast Episode:
H+H Americas Fiber Arts Trade Show in May 2026
Pinterest Post: Gifts for Quilters - example
Digital Marketing Magic Program with Tori:
Want to see how well your SEO is doing? See the Creative's SEO Clarity Report
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Tori McElwain @heytori.tech
Andi Stanfield @truebluequilts
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