Description

What if new hires had a leg up on firm culture even before their first day? 

In this episode, John Tyreman sits down with Bethany Silvis, Marketing Strategy Manager at accounting firm Kerkering Barberio (KB) and host of Asking for a Friend. Bethany shares how operating as a solo marketer led her to pivot the firm's podcast from a lead-generation tool into a powerhouse for recruitment, intern onboarding, and internal culture building. 

Together, they discuss bridging the communication gap in a hybrid environment, the logistics of batching production as a team of one, and how uncovering personal employee stories (from rabbit farms to marathon running) creates authentic human connections that attract top talent.

In this episode, you'll learn:

• How pivoting a podcast to recruiting transformed candidate hiring and intern onboarding
• Why showcasing the people behind the firm builds a stronger culture in a hybrid workplace
• How batching recordings and prep helps a solo marketer manage production efficiently
• Why asking personal hobby questions creates surprising connections across remote offices
• How sharing employee stories turned passive job seekers into enthusiastic applicants
• Why spacing out release schedules prevents burnout when running an internal podcast

Connect with Bethany Silvis on LinkedIn 

Listen to Asking For a Friend

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.