Description

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month. 

Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn: 

• How an 8-year blog laid the groundwork for a massive 2018 podcast launch
• Why refusing company equipment kept Bob's brand independent and protected his IP
• Why single deep-dive topics and a co-host with contrasting experience work best
• That honoring self-commitments and never missing a deadline drives consistency
• Why Bob edits audio to make guests sound brilliant rather than adding video
• How topics shifted from basic design to firm leadership as Bob's career advanced

CHAPTERS:
00:00 Welcome
01:31 Boca Powell Overview
02:52 Blogging Origins in 2010
07:10 Staying Independent and Owning IP
08:40 From Blog to Podcast Launch
13:06 Co Host Format and Episode Structure
19:32 Evolving Topics With Career Growth
24:48 Consistency and Billable Time Balance
29:18 Monetization Boundaries and Closing

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This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.