We unpack how AI is changing homeowner search and why reputation must live beyond a website. Steven Spence shares how Project Map It helps contractors prove local work, capture more written reviews, and create fresh, trustworthy signals that AI can surface.
• Mapping real jobs to prove local trust
• Dual-path review capture without logins
• Public profile pages that aggregate proof
• GEO vs SEO and why consistency wins
• NAP alignment across directories
• Writing project descriptions that feed AI
• Using AI for SOPs, budgets, and outreach
• Short-form content, clips, and captions
• Trends from CertainTeed and ABC road shows
• Workforce, leadership, and community impact
• Roofers In Recovery awareness and support
Roofersinrecovery.org — contact us to get resources and learn how to support your team
Listen on: Apple Podcasts Spotify
Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.
https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/
Follow us on the TC Backer Facebook page as well as instagram
https://www.facebook.com/tcbackerconstruction
https://www.instagram.com/tcbacker/
Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!
https://podcast.behindthetoolbelt.com
