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Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case. 

I always come back to sharing the analogy that a surgeon doesn’t need to have the illness to treat the illness - what I mean by this is; you can be solving far greater problems than the ones you experience in your business, you just need to be reminded who it is you help best.

By listening [and taking notes], you’ll learn:

• How your identity in business shapes your business actions
• How to separate your identity from that of your clients, and why this is critical
• Where to find the sweet spot between your knowledge and how you help your clients

This episode will be quite the catalyst for those really listening in. 

Enjoy!

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