In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate, and cooperate" mantra.
Today, we'll delve deeper into:
- Starting with an Offer: Learn why offering value upfront is crucial for both inbound and outbound marketing, and how to avoid the pitfalls of repetitive offers.
- Changing the Bait: Discover the benefits of rotating and cycling your offers to keep them fresh and appealing to different segments of your audience.
- Leveraging Events: Understand the power of events in attracting prospects and engaging your current clients, and get practical tips on organising compelling events.
- Communication Strategies: Get insights into maintaining regular communication with stakeholders through newsletters and tailored content, and how to avoid communication sabotage.
Join us as we explore these key strategies to ensure your MSP's communication efforts are effective and engaging.
Mike Knight MBA FCIM Director, MKLINK Ltd
