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Kevin and Brandon debate how overusing the word "immersive" devalues genuine experiences and creates false expectations in location-based entertainment.
• Different experiences require different descriptors – not everything can or should be called immersive
• Consumer expectations become mismanaged when marketing promises immersion but delivers basic entertainment
• The infamous Wonka Chocolate Experience disaster demonstrates the dangers of immersion-washing
• Dave & Buster's facing significant challenges with 9% same-venue sales decline after renovation missteps
• Universal's Epic Universe setting new standards for theme park engagement with interactive wand technology
• Gel Blaster Nexus revitalizing laser tag with pellets, gamification, apps, and tournament features
• Game Volt's LED panel Glow Court bringing enhanced gameplay to cruise ships and LBE venues
• Minecraft movie's surprising box office success showing continued strength of gaming IP in entertainment
Join us next week for another exploration of the latest developments in location-based entertainment with the LBX Collective.
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