In this latest specialist feature on the Immersive Entertainment landscape, and we report from the biggest Amusement and Attraction trade event in Europe. Looking at the latest immersive attractions and XR game systems and charting the trends that are shaping the sector.
The traveling European leg of the mega IAAPA trade show (IAAPA-Europe-Expo) landed in Amsterdam at the end of September 2024 and offered a massive snapshot of the European industry landscape, and how the latest trends are being deployed in the attraction and amusement scene. The international trade association event attracting massive attendance from the European territory, as well as seeing North American and Asian visitation.
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