In this episode, we dive into one of the biggest questions every business owner faces: Why do some businesses seem to effortlessly attract clients, while others are constantly hustling and struggling to make it work? The answer lies in building a killer offer that makes you stand out, and today, I’m breaking down exactly how you can do it.
Key Topics Covered:
- Introduction & Personal Story
- A fun weekend at Dollywood for my son’s 16th birthday led to a late-night epiphany about how I run all my businesses. Hear how I woke up at 2 AM and started mapping out every service we offer to clients.
- What Is an Offer?
- In real estate, it’s called a "spectrum of solutions." No matter what industry you’re in, your offer is the unique value you provide to your clients. I explain how defining your offer can set you apart from the competition.
- The Martial Arts Example
- A personal story about how a martial arts studio could have added value by offering an at-home study course. Learn how adding even small things to your offer can make a huge impact on client experience.
- Three Secrets to Building an Offer
- I walk you through my three-step process to building an offer:
- Brainstorm Everything You Currently Provide
- List every product, service, and resource you currently offer your clients.
- Imagine What You Could Offer in the Future
- Think creatively about potential future offerings that could add even more value.
- Leverage Expertise from Others
- You don’t have to do it all yourself. Collaborating with other experts can strengthen your offer.
- The Biggest Mistake People Make
- Most business owners never sit down and map out their offer. Here’s why that’s costing you—and how to fix it.
- Turning Your Offer into a Presentation
- Once you have a clear offer, the next step is creating a presentation that attracts your ideal clients.
