In this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …
- I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in Finland
- Jenny introduces herself
- Jenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacher
- Jenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborations
- Jenny notes why diversifying your income sources is essential to financial success as a blogger
- Jenny gives concrete examples of different income sources bloggers can create for themselves
- We discuss what role blogs play - if any - in 2020
- We chat about what’s happening with reach and engagement on instagram
- We speak about the role Google and Pinterest play in bloggers’ reach and growth
- Jenny shares practical tips on how to pitch brands to get the deals you want
- Jenny explains why it’s less about audience size and more about audience engagement
- Jenny stresses why the initial media kit you send to brands should NOT include your rates
- Jenny suggests how you could respond when a brand states they don’t have the budget to work with you
- We chat about why offering brands a package deal is always best
- Jenny notes why following up is everything
- Jenny explains what to do if you want to obtain a lucrative long term brand deal
- We discuss whether working for free is a yeah or nah!
- Jenny shares her top tip on which brands to approach for sponsored content deals
- We discuss whether using a platform or agency to work with brands is a good strategy
- Jenny explains what a mastermind is
LINKS MENTIONED:
