What does it take to turn a handful of plastic bricks, a maddening little cube, and a wide-eyed kitty into international cultural phenomena?
Barry Schwartz knows — because he was there.
At 95, the legendary toy industry publicist takes us inside the fast-talking, idea-charged world of mid-century New York, when a handshake mattered, television could ignite a national craze, and one audacious pitch could change everything.
This is not simply a story about toys. It is a story about timing, instinct, and imagination — and the man who knew how to make the world stop, look, and play.
Today's episode is brought to you by the Joan of Arc Scroll Medal, a beautiful brass alloy medal, designed by award-winning artist, Pat Benincasa. This uniquely shaped medal is ideal for holiday or as a special occasion gift! Visit www.patbenincasa-art.com
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