FREE COURSE: OVERCOMING THE HURDLES
Highlights from Steve:
"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops."
"Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy."
"We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."
“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now."
Steve's journey and focus on mindful drinkers
Changes in the production process for alcohol-free beer
Use of local hops and sustainability
Range and focus for Good Karma beers
Importance of having a unique identity in the market
The need for innovation and collaboration in the industry
Steve's consultancy work and collabs with other brands
Good Karma’s new lager
Challenges of brewing an AF lager
Importance of diversity and inclusion in the industry
Cultural perceptions of alcohol
Alcohol-free movement in LGBTQ+ community
How Steve met Club Soda
Growth and acceptance of AF beers by mainstream breweries
Will big breweries or smaller brands dominate the sector
Challenges faced by smaller AF brands
Call to arms
Comparison to the craft beer scene and the importance of collaboration
Importance of opening doors and helping each other out
Where to find Good Karma and support the brand
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Try Good Karma*
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We also talk about
Freestar IPA*
Club Soda
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