FREE COURSE: OVERCOMING THE HURDLES
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SHOW QUOTES
“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”
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SHOW NOTES
CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space, and in this episode, I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much-needed light on the subject both at home and abroad.
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WE CHAT ABOUT
0:00 Coming up
2:09 Meeting Daniel
3:26 UK / US - living Cali Sober
7:13 The law & the research
14:11 Adaptogens, nootropics & psychedelic derivatives
16:46 The impact on low/no drinks & drinkers
28:43 Daniel's story
33:47 Creating High & Dry
35:53 "Big alcohol"
39:22 The High & Dry report
43:18 Working with Daniel
44:22 On safari
46:06 The BBQ-Q
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GET THE FREE HIGH & DRY REPORT // CONNECT WITH DANIEL ON LINKEDIN
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WE ALSO TALK ABOUT:
Impossibrew*
Three Spirit*
Sentia*
Sparkling Dope Soda
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