FREE COURSE: OVERCOMING THE HURDLES
======
SHOW QUOTES
“You cannot buy premiumisation, in my view.”
“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”
======
SHOW SUMMARY
Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.
In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.
======
WE CHAT ABOUT
0:00 Coming up...
3:01 Paul's story
8:12 Being the best in the world
16:40 Naturally alcohol-free
23:11 Production volatility
25:39 Changing behaviours
29:39 Demanding quality
35:06 Premiumisation in low & no
43:22 Moving forward with caution
46:37 Wild Idol flavour profile
54:33 The BBQ-Q
======
TRY WILD IDOL // @WILDIDOL.OFFICIAL
======
WE ALSO TALK ABOUT:
Guinness 0.0*
£109 sparkling wine (French Bloom)
======
BEST EPISODE TO CHECK OUT NEXT
#39 Bolle: The only double-fermented alcohol-free sparkling wine
===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset
===
🤝 Personalised 1-hour coaching session to tackle whatever is holding you back at the moment
https://mindfuldrinkinginmidlife.com/products/powerhour
===
🗣️ Join the growing community on Substack
https://lownodrinker.substack.com/
===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/
===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.
