In this episode of the Franchise QB Podcast, host Mike Halpern and guest Sean Oatney discuss the journey and vision of Fat Patty's, a restaurant franchise known for its unique burger offerings and community involvement.
The conversation covers the brand's origins, franchising strategy, support for franchisees, and the importance of company culture. Oatney emphasizes the significance of franchisee engagement and the brand's commitment to providing a fun dining experience. The episode concludes with insights on market expansion opportunities and the qualities sought in potential franchise owners.
Takeaways
Fat Patty's originated in 2007 in West Virginia.
The brand began franchising in 2022 after refining its model.
Fat Patty's offers 18 unique burger options.
The restaurant aims to create a casual, family-friendly environment.
Franchise support includes extensive training and marketing assistance.
Site selection is a collaborative process with franchise owners.
The company culture emphasizes fun and community involvement.
Ideal franchisees should have a passion for the business and community.
Chapters
00:00 Introduction
00:55 The Story of Fat Patty's
04:14 Franchising Journey and Vision
08:25 Unique Selling Points of Fat Patty's
12:14 Franchise Support and Training
15:31 Site Selection and Market Expansion
22:34 Company Culture and Core Values
26:18 Franchisee Success Stories
30:05 Future Growth and Market Opportunities
32:24 Qualities of Ideal Franchisees
35:09 Financial Considerations and Item 7
38:27 Performance Metrics and Sustainability
40:22 Conclusion
FatPattys.com/Franchise
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https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.
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Mike Halpern, CAFC
mike@franchiseqb.com
