One of the biggest lies in business is that people buy logically. They don’t. People buy emotionally, then use logic to justify the decision.
In this episode, I break down the psychology behind why customers buy and the emotional drivers that create demand. From identity and status to belonging, certainty, pain, pleasure, and desire, you’ll learn how these emotions influence purchasing decisions and how to apply them to your marketing.
We’ll also look at why customers rarely go from stranger to buyer immediately, how small commitments move people closer to a purchase, and why selling features alone isn’t enough.
People rarely buy because of what something is. They buy because of what it means to them. Understand that psychology, and you can build marketing that creates desire instead of relying on pressure to make the sale.
Subscribe for more practical business and marketing strategies, and let me know in the comments: what emotion is your business really selling?
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
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