In this episode of Project Insights, host Amanda Donovan is joined by Erika Flynn from GovSpend and Kim Varghese from PMA Consultants to explore the importance of market research and pre-positioning. Erika and Kim share how tools like GovSpend and proactive intelligence help firms identify decision makers, anticipate procurement trends, and uncover client priorities. Throughout the episode, our guests help listeners learn strategies for turning data into actionable insights, building capture plans, and aligning marketing and operations to position effectively. Additionally, Amanda and Kim recall examples of when prepositioning and relationship building led to winning work - proven real-world tactics! From identifying clients to determining what projects best suit your team, listeners will gain a deeper understanding of how research-driven positioning creates stronger outcomes in a competitive marketplace.
