We argue that the “strong facts equal strong case” formula is broken, and lay out a new model where trial lawyers become decision architects who win the heart first, then the mind. Using research, case studies, and tools, we map how to design stories that resist bias, reduce cognitive load, and produce engineered settlements.
• why facts alone fail under modern juror psychology
• system one drives early moral judgments
• confirmation bias and the Hannah study
• narrative drift and the epidural defense verdict
• intake as strategy and the power of language
• invisible ceilings created on day one
• sequential virtual focus groups over gut instinct
• cognitive load management and moral anchors
• moving from demographics to psychographics
• using SJQs and scaled questions to reveal bias
• predictive modeling to value and negotiate cases
• redefining what makes a “good case”
https://scienceofjustice.com/
