What does it take to turn one scrappy UGC experiment into a creator marketplace serving 200+ brands and 15,000 creators? We sit down with Vidobo cofounder Elijah Kosovo to unpack the scrapes, pivots, and wins behind a creator-first platform built without venture funding and scaled through community trust.
Elijah rewinds to the moment a $50 video delivered 15 million organic views and changed his trajectory. From manually DM’ing early creators to getting stonewalled by 16 straight sales calls, he breaks down the turning point: pitching a half-built campaigns product that finally clicked with a brand worried about scale. We explore the systems behind creator vetting—reading comments over follower counts, measuring community health, and aligning a creator’s voice with a brand’s promise. The insights are tactical and timely for marketers who care about conversion more than clout.
We also tackle the rise of AI influencers. Elijah shares why AI-generated faces haven’t replaced humans for high-trust categories, and how teams can use AI as an amplifier for scripting, editing, and B-roll without sacrificing authenticity. Then we get candid about the realities of building: balancing UMass coursework with sales and ops, paying himself only after 18 months, and choosing patience as a strategy. Along the way, you’ll hear standout campaigns, including testimonial-driven approaches and a jaw-dropping ROI case that cemented brand confidence.
If you’re a brand marketer, creator, or student founder, this conversation delivers a playbook for modern influence: bet on micro creators for engagement depth, vet through community signals, embrace AI for speed not substitution, and let trust compound through consistent value. Subscribe, share with a friend who’s building, and leave a quick review to help more curious minds find the show.
This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
