In this week’s episode I chat with John Sacco, former President of Sierra International and former Chairman of ReMA. John has been one of the most influential voices in the recycling industry for decades, helping shape both the culture of Sierra and the broader narrative of our industry.
After recently transitioning out of the business he helped build, John reflects on what comes next and why he’s still deeply committed to pushing the recycling industry forward. From brand building to industry storytelling, this conversation is a masterclass on how recyclers can reshape the way the world sees what we do.
John shares the story behind building one of the most recognizable brands in the industry and explains why changing the narrative around recycling is more important than ever.
In this episode, we talk about:
👉 Tell your story with your phone
👉 Changing recycling’s narrative
👉 Social media winners & losers
👉 Community initiatives matter
👉 Consistency over perfection
👉 Your yard is content
👉 And more!
If you care about how your company is perceived by customers, your community, and the next generation, this conversation might change how you think about brand in our industry.
Born Scrappy.
Brought to you by Buddy.
The only marketplace and trade OS built for scrappies, by scrappies.
https://www.tradebuddy.io/
https://www.linkedin.com/company/tradewithbuddy/
WHO IS STU KAGAN ANYWAYS?
27 years in the metal recycling game and still learning and growing…
I learnt from the best and worked my way up from yard labourer to Executive Director of Trading and Operations for the largest metal recycler in sub-Saharan Africa. Responsible for 4,500 employees, 85 sites, and the overall profitability of a multi-billion dollar operation.
I brought my breadth and depth of knowledge to bear and co-founded the fastest growing, most-loved, and most awarded metal recycling company in New Zealand.
I thought it was time that tech worked for our industry, so I built THE killer scrap app, Buddy - built for scrappies, by scrappies.
Father of two crazy-awesome boys. Husband to Lisa. Kids rugby coach. YPO member. Founder. Lifelong learner. Mentee. Mentor. Committed Stoic. Aspiring cowboy.
COME SAY HI ON LINKEDIN
https://www.linkedin.com/in/stukagan/
