Description

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.

But is yours quietly pushing people away without you even realising it?

In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.

Here’s what you’ll discover:

• The 3-second test every homepage must pass (or you lose the lead)
• Why too many menu options paralyse your visitors — and what to do instead
• The copywriting mistake that makes even good websites unreadable
• The trust signals that matter more than fancy design
• The single call-to-action every consultant site needs to stop confusing people

By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.

And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.

PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:

https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ 

Timestamps:

00:00 – HR consultant website review: turning sites into lead generators
 01:08 – Consultant Command Centre: done-for-you HR consultant website solution
 02:34 – Free HR website checklist for self-employed consultants
 03:15 – The 3-second homepage test every HR consultant must pass
 04:53 – Best call-to-action for HR consultancy websites
 06:14 – Common HR consultant branding mistakes on websites
 08:57 – Simplifying menus for higher website conversions
 10:48 – “Work With Me” vs “Services”: copy that books HR clients
 12:17 – How to present HR services online (DFY, DWY, DIY explained)
 14:13 – Writing website copy HR clients actually read
 16:55 – Building trust online with testimonials, logos, and awards
 19:27 – Email list building vs blogging for HR lead generation
 22:20 – Writing an About page that attracts HR consultancy clients
 24:56 – Avoiding overwhelm: one clear contact option for website visitors
 27:22 – HR consultancy sector pages: focusing on client pain points
 30:48 – Construction HR support page example: what works and what doesn’t
 36:55 – Selling HR toolkits, templates, and subscriptions on your website
 44:42 – Final tips: making HR consultant websites convert leads into clients

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/the-client-control-method/