I was recently asked if I only help HR consultants with LinkedIn and email marketing.
And honestly — it shook me.
Because I thought it was obvious what I’m about, what I believe, and what I actually do.
Turns out… maybe it isn’t.
So I’ve recorded this episode to set the record straight.
To share my philosophy for building a successful HR consultancy.
So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to.
And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below.
Timestamps:
- 00:00 — What My Business Philosophy Is Really About
- Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants.
- 01:10 — The Mantra Behind Every £70K HR Consultancy
- How focusing only on actions that lead to leads, clients, and profit changes everything.
- 02:15 — The 80/20 Rule for HR Consultants Explained
- How the Pareto Principle helps you prioritise marketing tasks that get real business results.
- 03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants
- How choosing a clear audience unlocks easier lead generation and simpler marketing.
- 04:50 — How to Find Your Ideal HR Consultancy Niche
- Practical examples of how narrowing your focus makes marketing ten times more effective.
- 06:20 — Marketing Strategy for HR Consultants Who Hate Networking
- Why relying on networking alone keeps your consultancy stuck — and what to do instead.
- 07:45 — Branding and Messaging Tips for HR Consultants
- How to position your HR services so clients instantly see the value you provide.
- 09:00 — Why Most HR Consultants Struggle With Lead Generation
- The real reason consultants find it hard to get clients consistently — and how to fix it.
- 10:30 — Email Marketing for HR Consultants Made Simple
- How to use email to build trust, nurture relationships, and convert leads automatically.
- 12:00 — The Right Way to Measure Your Marketing Results
- What metrics to track so you know exactly what’s working and where to focus next.
- 13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth
- Why Facebook and Google ads can be a predictable, scalable way to win new clients.
- 15:00 — The Difference Between Hope and Strategy in Business
- How most HR consultants rely on luck — and how intentional marketing changes that.
- 16:30 — Sales Tips for HR Consultants Who Hate Selling
- Why selling is simply about helping — and how to close clients confidently without pressure.
- 18:00 — Building a Predictable £70K+ HR Consultancy Step by Step
- The intentional approach to creating consistent leads, cl
Want my help getting more leads and clients for your HR consultancy?
1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy
Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.
👉 https://theinfluentialconsultant.co.uk/the-book/
2️⃣ Work with me
Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.
👉 https://theinfluentialconsultant.co.uk/the-client-control-method/
