In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.
So tune in and discover:
🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients.
💡 Why most HR consultants waste time posting about their expertise—and what to do instead to attract real leads.
🚀 The secret to making sales inside your Facebook group—without feeling pushy, awkward, or salesy.
🔑 How to get discovery calls booked straight from your group—so you never have to chase leads again.
🔥 The unexpected reason why some Facebook groups explode with engagement while others are ghost towns.
And much, much more.
Timestamps:
1️⃣ 00:00 – Introduction and setting the stage
2️⃣ 02:40 – How Nick and Zoe met + the power of Facebook groups
3️⃣ 05:20 – What makes a great Facebook group? (And common mistakes)
4️⃣ 08:00 – Why engagement matters more than endless content
5️⃣ 10:40 – The biggest reason HR consultants should have a Facebook group
6️⃣ 13:20 – How to turn your group into a lead generation machine
7️⃣ 16:00 – The importance of having clear goals for your group
8️⃣ 18:40 – How to use conversation starters to drive engagement
9️⃣ 21:20 – The secret to making sales inside your group without being salesy
🔟 24:00 – How Zoe grew her own paid community using this method
1️⃣1️⃣ 26:40 – How to balance personal and business content in your group
1️⃣2️⃣ 29:20 – Why most Facebook groups fail (and how to avoid it)
1️⃣3️⃣ 32:00 – The simple engagement hack that boosts visibility
1️⃣4️⃣ 34:40 – Biggest pitfalls to avoid when managing a group
1️⃣5️⃣ 37:20 – Final tips + where to find Zoe for more advice
Want my help getting more leads and clients for your HR consultancy?
1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy
Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.
👉 https://theinfluentialconsultant.co.uk/the-book/
2️⃣ Work with me
Join the Success Squad or the Fastlane Formula to plug the Client Control method into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.
👉 https://theinfluentialconsultant.co.uk/the-client-control-method/
