Is your advertising strategy hitting a wall because you're only spending on Google Ads and LinkedIn? For scaling B2B startups, relying solely on these two networks limits your reach, increases your cost, and prevents precision targeting of high-value accounts. On this episode of FiredUp!, we dive deep into how to build a powerful multi-channel paid media program that accelerates growth with Phil Parrish. We explore the strategic necessity of programmatic advertising and discuss how leveraging your CRM data and intent signals can transform your retargeting and ABM (Account-Based Marketing) efforts, securing a new competitive edge in a crowded market. This week, episode 118 of the FiredUp! podcast is about B2B advertising beyond Google ads and LinkedIn!
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In this episode of the FiredUp! podcast, Phil Parrish shares the role of PR and SEO in a comprehensive marketing strategy and actionable steps you can take right now to expand your reach beyond traditional channels and test new platforms.
Phil Parrish is the Co-founder and President at PrograMetrix, a highly specialized and performance driven programmatic advertising agency. He leads the vision and strategic growth of PrograMetrix while also dedicating time to provide executive level support for the agency's growing roster of clients. Phil has spent the past 15 years of his career working within the digital marketing industry on the advertising technology and agency sides.
Phil, Morgan, and Nicole discuss:
Challenge your team today: Audit your CRM data and identify how you can use it to build your most precise, high-intent audience segment. Then, find one new programmatic channel (like streaming audio) to reach that segment outside of the usual duopoly.
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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