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We turn our attention this time to ElevenLabs, which is storming ahead of the competition as a platform for AI content creation and, in particular, voice generation.

Eleven Labs has been keen to define itself as working ethically with the people whose voices are the foundation of their entire model. Those consenting humans are, they insist, given compensation and a degree of control.

But does that declaration bear scrutiny? How much control do people really have, once they have given their consent? And how much compensation do artists receive for offering up their voices to the technology designed to replace them? 

Ruthless sales techniques have helped ElevenLabs reach a market valuation of eleven billion, and we have a question for every single dollar...