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Imagine your digital self being stripped down and sold for parts. Far from science fiction, this is now an everyday fact for many performers.
For Voice Artists, it means being asked to "sell" their voices as digital skins to be laid over another's performance.
What's the appeal for brands and advertisers? What are the implications for artists' pay? What about recognition of your work? What protections do we need and what, if any, do we already have?
We peel back the skin to examine the nature of performance, face and body. And we start, with one of Mathilde's hands...