Is Zillow stealing your leads? It's the #1 fear for every Real Estate Agent after the Follow Up Boss acquisition. If you're using follow up boss with zillow leads, you need to understand what's happening to your Zillow data. This video is the Real Estate agent's plan for how to beat Zillow.
The truth is, Zillow is playing a long-term data game. They are building a "land assemblage" of all your tools—FUB, DotLoop, Showing Time—to centralize information. But this is where you win. You can't beat Zillow on data, but you can beat them with trust. This episode is your guide to fighting back and future-proofing your business.
We'll cover:
🔥 Why Zillow's real plan has nothing to do with your leads and everything to do with their "zoo animal" strategy.
🔥 The new "mutual customer" policy and what it actually means for the data in your CRM.
🔥 The actionable solution: How to pivot from fighting for data to winning with real estate relationships.
🔥 Why the new currency for every Real Estate Agent is branding in real estate and how to start building it today.
🔥 The step-by-step plan for how to become a local real estate expert that Zillow's algorithm can never compete with.
Stop feeling like you're powerless. The solution is to stop playing their game and start playing yours. This is how to compete with Zillow and win.
