Description

In this episode of Learning by Association, Bill Sheehan sits down with Letty Kluttz, Senior Vice President of Education, Membership and Programs at the Association for Professionals in Infection Control and Epidemiology (APIC), to explore the growing trend of microcredentialing in associations. Letty shares APIC’s journey in launching microcredentials, why they matter and how they complement existing certifications. The conversation covers practical steps for getting started, lessons learned and strategies for ensuring these offerings deliver value to members and the industry. 

Key Themes discussed in this episode include: 

• what microcredentials mean for associations and how APIC defines them
• why microcredentials are gaining traction in healthcare and beyond 
• steps to launch a successful microcredential program 
• avoiding confusion with certifications with clear guardrails 
• leveraging partnerships, SMEs and existing content 
• marketing, pricing and demonstrating value to members 
• how microcredentials can attract new audiences and younger professionals 
• continuous improvement and the importance of content strategy 

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