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Have you ever pondered the hustle it takes to get a small business off the ground? Well our guest, Kathryn Ziller takes us on a rollercoaster ride through the world of networking and marketing. It has taught invaluable lessons, and in this episode, we're going to be pulling back the curtain for fellow entrepreneurs. Kathryn shares her stories of navigating chamber events, B&I meetings, and the fine line between structured networking commitments and the organic growth that comes from casual meetups. It's an unfiltered look at the strategies that have helped her stay approachable, available, and ultimately successful in forging lasting professional connections.

Then, we traverse the path of KRZ Benefits, the venture Kathryn and her husband co-founded, blending his knack for process improvement with my zeal for essential services like disability and critical illness plans. But it's not just about policies; it's about the people and lives they touch. We weave heartfelt stories throughout, illustrating the profound impact these plans have when life throws a curveball. As technology expands our territory beyond our own backyard, we reflect on the pandemic's lessons and our reinforced commitment to client service with a personal touch.

In a candid conversation with our guest Kathryn, we exchange insights on the importance of giving back and the ethos of sharing our blessings. Kathryn's upcoming website launch and the influence of her upbringing on her career choices offer an inspiring glimpse into future plans. For every entrepreneur, marketer, and small business owner tuning in, this episode is an empathetic blend of practical advice and the human stories that shape our professional journey. Connect with Kathryn on LinkedIn or via email to follow her story and explore the world of benefits consulting.