Ever wondered how to craft a unique marketing strategy in the dental and orthodontic world? Brace yourselves! You’re in for an enlightening conversation that draws inspiration from creative giants, such as the firm behind the iconic NBC logo and innovative content creators like Future. We’ll unravel the intricacies of making standout video content, the growing relevance of vertical content and how to leverage the symbiotic relationship between YouTube and Google for SEO. Rest assured, we’re bringing in expert insights - Natasha Gillis drops in to share her experiences about enabling dentists and orthodontists to share their knowledge with the online masses.
Now, let's get real about the business side of things. From my journey of establishing a dental practice and marketing platform, to lessons learned about gross revenue, overheads, and the crucial role of mentorship, we’ll cover it all. Listen to how my fiancée and I navigated the selection process for our practice location in Perseville, and why we steadfastly advocate for a one-patient, one-doctor practice. I’ll also share my views on the vital role consistency and relationships play in orthodontic treatment and how changing doctors can impede the process.
As we wrap up, let’s turn our focus towards building stronger business relationships. Rather than just swapping business cards, let’s delve into the strategies that help forge real connections. We’ll also discuss the importance of having a clear vision for your business and identifying the right clientele and market. Shout-out to Karen Effico from Echo Title for her invaluable support in introducing us to the local area and her inviting events. As we prepare for our grand opening, patience is our watchword, and we’re excited to share our progress with you. Tune in and discover how we’re turning our creative vision into reality, one day at a time.
