What if everything you have been told about purpose is wrong?
I sat down with Vanessa Vershaw, founder and managing director of Vanessa Vershaw Group, and what unfolded was one of the most honest conversations I have had on this show. Vanessa is an award-winning workplace psychologist, strategic advisor and high performance coach with over 20 years inside Fortune 100 companies, ASX-listed boardrooms and founder-led businesses across the world. She is also the author of three books, including Unreasonable Ambition and The Sisterhood Paradox.
In this episode we explore what purpose actually is, and why most people never do the work to uncover it. We talk about ambition done consciously versus ambition that quietly destroys. About resilience forged through real experience. And Vanessa shares a story about her great grandmother and a man at a bus stop that I will carry with me for a long time.
This one will meet you wherever you are.
About Vanessa Vershaw:
Vanessa Vershaw is the founder and managing director of Vanessa Vershaw Group, a global practice blending psychology, neuroscience and human performance. She is an award-winning workplace psychologist, strategic advisor and high performance coach with over 20 years of experience working with Fortune 100 companies, ASX-listed boardrooms, government bodies and founder-led businesses worldwide. She is the author of three books and the creator of what she calls bold conscious evolution.
Connect with Vanessa:
Website: vanessavershaw.com
Instagram: instagram.com/vanessavershaw
LinkedIn: au.linkedin.com/in/vanessa-vershaw
This episode is proudly brought to you by Cuppa Cartel.
To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout.
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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