In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page.
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Sound Bites From This Episode
🎙️ [14:40] “That's the beauty of a landing page, too. Oftentimes a website is really aimed at, kind of everybody, you know, you're just trying to attract everybody, to a degree. But landing pages, you can really sort of dig in at a per audience or per vertical level.”
🎙️ [45:34] “The main goal of selling direct is that you want access to your customer data. So the whole reason that you would, in theory, want to be doing this is so that you can be collecting your customer data, so that you can continue to build a relationship with them.”
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