In this episode, Matt & Lauren tell you why publishing a book can do more for your business than just adding a new revenue stream.. Learn how books can establish your expert reputation, connect you with new audiences, and strengthen relationships with your existing fans.
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Dive Deeper
đź’ˇ The Tilt Newsletter
đź’ˇ The Business Book ROI Study
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Sound Bites From This Episode
🎙️ [7:36] “Throughout your entire business journey, there's always going to be a need in most cases to establish some authority in the area with which you actually do business, whether you sell physical products or services… One of the best ways to do that, obviously, is to have a book in hand, right?”
🎙️ [15:54] “So many people still to this day think that because they have a social media channel presence of whatever amount of followers, it doesn't matter that they're doing great, they're riding high and they've got a viable business. Wrong. 100% wrong. If that business is built on Instagram, then Instagram has a business and followers – you don't.”
🎙️ [25:38] “A book can be a great buy-in opportunity for customers to test the water with you, or for potential customers to test the water with you.”
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