In this episode, Matt and Lauren tackle the question on every author and creator’s mind – can you actually make money from books? We share our favorite tactics for maximizing your book’s earning potential, including doing your market research, selling direct, making effective use of all your content, and more. Plus, we share some Lulu authors & creators who are doing it right!
Dive Deeper
💡 Learn more about Katie Cross
💡 Learn more about Scarred for Life
💡 Learn more about Daren Smith
💡 Learn more about Limelight Publishing
💡 Learn more about Creative Explained
💡 Read These Blog Posts
💡 Watch These Videos
Sound Bites From This Episode
🎙️ [11:04] “If you start your marketing efforts for your book the day that the book goes on sale, you're already too late.”
🎙️ [23:27] “The ecommerce landscape is shifting. It's evolving quickly, but it's also shifting to where we're not just talking about website driven sales anymore. We're talking about the integration of ecommerce into social media channels…So as a book creator and seller, you need to be aware of those things and understand, again, what channels are your potential buyers hanging out, you know, your potential readers and new fans, where are they hanging out and you really should get yourself familiarized with the way that you can sell on those channels.”
🎙️ [30:00] “Monetizing your content with a book is great, but also using it as a way to establish yourself as a thought leader or an expert in your industry, using it to foster new connections, network, collaborate with your peers, open up new opportunities for something like a speaking engagement, guest podcast appearances. These are all ways that you're going to hopefully generate revenue and generate more business for yourself, and the book has helped you to do that.”
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