As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers.
Dive Deeper
💡 Barnes & Noble Press Blog on The Power and Importance of Book Reviews
💡 HubSpot on The Psychology of Social Proof
💡 Trustpilot on Social Proof: What is it, and why is it important for eCommerce?
💡 Jane Friedman on Are Paid Book Reviews Worth It?
💡 Statista data on Online Fake Reviews Removed in 2021
💡 Customer Review Plugins Loox, TrustReviews, and Trustify
Sound Bites From This Episode
🎙️ [17:22] “You as a writer or a creator or anybody else for that matter, who's trying to placate or play up to the algorithms, it's a lost cause right now. The best thing you can do is just forget about that. Keep trying to create good, valuable content.”
🎙️ [22:36] “I don't know about you, but I don't think one single review has ever been the thing that made me decide to buy a product. But I can tell you for sure that one single review has been enough to make me not buy something.”
🎙️ [35:55] “And then the credibility and trust thing, again. Underneath it all, that's what a review is for… It's the whole reason why some people even publish a book, is to get some credibility and authority and trust. And so the reviews can help to further solidify what that book was even created for in the first place.”
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