In this episode, Matt & Lauren discuss one of the most successful marketing strategies, share ideas and tips for building your email list, and review best practices for keeping those subscribers engaged.
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🎙️ [4:49] “The other thing that's great about email marketing though, and I think that is probably the most important thing to touch on, is that email marketing is pretty much the only channel or marketing tactic where you can pretty much own your audience and it doesn't necessarily belong to somebody else. And that's really important these days when you're trying to not only build [an] audience, but build a business over time.”
🎙️ [15:01] “A lot of people will say to us, well, that's all fine and good, but how do I get them to go from my social media account, following me on Facebook or Instagram or TikTok, over to my email list? Lauren just laid it out for you, like one of the best and easiest and most beneficial ways to do that. You have to give them a reason to.”
🎙️ [33:18] “If they don't click through, then what's the point? And they're not going to click through if the subject line doesn't convey the reason why they should.”
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