Description

In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again…

💡 Providing a personal customer experience 

💡 Keeping customers engaged between purchases

💡 Driving new fans back to your brand after they purchase 

Listen now for more ideas to turn casual shoppers into die-hard fans! Streaming wherever you get your podcasts, including YouTube.

Dive Deeper

💡 Listen to These Episodes

• Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?
• Ep #68 | Maximizing Your Chances of Discoverability in Generative AI Search
• Ep #118 | How to Get Your Readers to Sell Your Book for You
• Ep #119 | Marketing Your Book to Humans by Optimizing for Robots

💡 Explore These Resources

• Lulu U | Why People Buy: Using Psychology to Sell More Books
• Bread Financial | The State of the American Shopper
• Clutch | Is Brand Loyalty Dead? Just Be Transparent
• G2 | 50 Customer Retention Statistics to Check Out in 2026
• Attentive | 2026 State of Loyalty & Retention Report

💡 Check out Matt & Lauren’s Favorite Brands

• Violent Gentlemen
• The Lost Bros

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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