We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including:
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🎙️ [30:59] “To me, there's only two reasons to sell direct. It's one, to maximize your profits. You're literally cutting out all the middlemen. And then number two is to grow a sustainable business. You can't do either of those when you're going through third party retailers as your only source of sales. If your only path to market is through a third party retail platform, you can't do either of those things. You're not gonna maximize your profits no matter what you do, and you're not going to be able to build up your own database of customers to grow and sustain your business.”
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