Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.
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Sound Bites From This Episode
🎙️ [7:38] “I think that in talking about how you might want to go about turning fans and followers into super fans, you do need to look at and think about things like an expanded product portfolio… to create a super fan, you're going to need more than one thing.”
🎙️ [19:47] “Having that opportunity to connect with your fans is one of the ways that you're going to be able to take casual one-time purchasers that came to your website, bought your book, and then left, turn them into loyal, true super fans of yours.”
🎙️ [31:24] “The best marketing values human impressions over digital impressions. We talk about this all the time. And so while the digital stuff can help and these tools can help by automating certain things, nothing will ever garner as much results and success as taking a more human approach to the way that you market and interact with your fan base.”
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