Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review:
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Sound Bites From This Episode
🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”
🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”
🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”
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