In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like:
▶️ Why and how we approach YouTube as its own channel
▶️ Using video to set audience expectations and build trust
▶️ Recognizing the long-term value of video content
And of course, how to stay authentic while still being strategic! Listen now to learn more, or experience the video episode as the internet intended: on YouTube!
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