In this episode, Lauren & Matt have a conversation exploring why print needs to be part of your creator strategy. We consider the current state of digital content, influenced by algorithms and AI, and how content entrepreneurs can use print books to better establish their brand longevity and legacy (and, of course, to make money).
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Sound Bites From This Episode
🎙️ [8:34] “How do you make that content last? How do you make it tangible? And how do you use it to reach people in a way that isn't going to immediately disappear?”
🎙️ [33:47] “'I’ve yet to ever receive a book or a piece of printed content or something where I was as quick to toss it as I am 90% of the emails that come into my inbox every day.”
🎙️ [51:21] “I think, honestly, in an age where everybody's attached to devices, the obvious play is to do something different. And that's print.”
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