Description

In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends. 

Tune in wherever you get your podcasts, and watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Lulu U | How to Sell More Books with Your Backlist (Marketing Strategies for Authors and Publishers) 
• Publishers Weekly | Media Do Agrees to Buy Seven Seas 
• Thomson Reuters | Thomson Reuters and KKR Announce Joint Venture for Thomson Reuters Global Print Business 
• BookRiot | The Best-Selling Backlist Books of 2025 
• Bublish | AI Author Toolkit

💡 Listen to These Episodes

• Ep #59 | Mastering Book Metadata to Maximize Market Reach
• Ep #64 | Extend Your Books Shelf Life with Backlist Book Marketing
• Ep #102 | What the Publishing Industry Should Learn from Heated Rivalry
• Ep #111 | Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than Ever
• Ep #119 | Marketing Your Book to Humans by Optimizing for Robots

💡 Read These Blog Posts

• Print-on-Demand is the Perfect Solution for Selling Backlist Titles
• 8 Simple Ideas for Backlist Book Marketing
• Digital Printing for Traditional Publishers

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.