Born above the Arctic Circle, Elena Doms saw climate collapse before most of us believed it was real. Now she’s leading a not so quiet revolution — not with protests or politics, but with hemp and soil.
Rich sits down with the founder of Earth Plus to talk about leaving the corporate world behind, witnessing the Arctic melt in real time, and the urgent fight to restore our most overlooked resource: the ground beneath our feet.
They dig into radical regeneration, invisible pollution, carbon sinks turning into emitters, and how a forgotten plant could help heal the planet — fast.
If you’ve ever wondered what it looks like to actually do something about climate change… this is it.
