What if the future of Scotch isn’t in its past — but in tearing up the playbook entirely?
Rich sits down with Annabel Thomas, founder of Nc’Nean, the whisky distillery that’s not just rewriting the rules — it’s ignoring them altogether.
No dusty traditions. No legacy pretence. Just a radical vision for what whisky could be: organic, elegant, sustainable, and built from the ground up by someone who never cared about doing it the “proper” way.
They dive into the uncomfortable truths the industry won’t talk about — gender bias, greenwashing, legacy worship — and what it really takes to build a business that lives its values, not just markets them.
This isn’t just a whisky story. It’s a blueprint for how to start something bold — and stay brave when the world tells you not to.
